Case Studies Automotive Wholesale parts CRM for automotive dealers and OEMs
Wholesale automotive businesses needed a centralized way to manage parts, orders, customers, and dealer relationships. Zediant built a powerful CRM solution tailored for automotive dealers and OEMs, streamlining wholesale operations and providing greater visibility across the entire sales process.
Overview
An online CRM that connects the entire sales channel from OEM to wholesale customers.
It helps Automotive Dealers and OEM's to sell more genuine parts by bringing everything dealer's need into one holistic solution.
Challenges Faced
They are the major provider of SaaS and DaaS solutions in the world, enabling the ecosystem for data-driven automobiles. They already have a full suite of products to leverage dealers to continually deliver customer-centric service experiences. The absence of a robust CRM system for the dealers to manage the Sales and Service representative activity was impacting the overall experience for the dealers.
Strategy and Planning
We've passed the toughest security audit, proving our system is like Fort Knox for your data.
Sales and Past History
Absence of customer sales information and its history for Reps to approach them with personalised solutions.
Audit and Evaluation
Absence of information for the Parts Manager to audit the Rep process and evaluate the outcome.
Support and Maintenance
Absence of tool to keep history of customer visits by Reps and its follow up process. Tracking of their issues and resolutions.
Our Solutions
We created a transformational roadmap and developed the CRM, which provides proactive customer service, and data management simplifies repetitive tasks & improves collaboration between departments. Assists with aligning KPIs & supports business continuity planning.
We have crafted a middleware system that talks to the dealer's DMS and imports their sales and customer data to generate statistics, reports, and future projections. This helps in increasing the revenue and engages field representatives in a scientific manner to get maximum efficiency.
Mini CRM App for Rep
A powerful CRM & comprehensive analytics, anywhere, anytime. It has workflow optimisation, boosting productivity and customer service. It has connected the sales channel, field staff through to dealer management & OEMs.
Holistic view for Parts Manager about Reps activity
User activity tracking, driving the right behaviors, driving performance & sales.
Issue tracking and feedback for wholesale customers
Enhance lifetime value and retention through improved customer satisfaction.
OEMs & Suppliers portal to push offers and promotions
Push & access real-time information such as offers, visit schedule promotions & bulletins.
What the Solution Delivers
iPad-First Field Sales CRM
Built for the field, not adapted to it - reps get a full CRM experience designed natively for iPad, usable on the dealer floor and on the road.
Lead & Customer Management
A single, organized view of every lead and customer relationship, so reps always know who they're talking to and what's happened before.
Task & Issue Management
Follow-ups, visits, and open issues are tracked end-to-end, so nothing falls through the cracks between the field and the back office.
Middleware Integration
Imports data directly from dealer DMS platforms, bridging heterogeneous systems into one consistent source of truth.
Real-Time Analytics & Projections
Live analytics, reporting, and forward-looking projections give teams the numbers they need the moment they need them.
Transformational Roadmap Advisory
Ongoing advisory support to guide how the platform evolves alongside the business, not just how it launched.
For Parts Reps & Back Office Staff
- View current sales, losses & opportunities
- Schedule visits, log visit notes & view visit history
- View and distribute offers & promotions
- Update customer info, add new customers
- Take photos, place orders and log new tasks
- Access resources, bulletins & repair methods
- Log issues and manage them through to completion
For Parts Managers
- Manage & track their Reps
- Send visits, tasks & reminder requests
- View visit notes and outcomes
- View sales, trends, losses and opportunities
- Distribute offers & promotions live
- Track and manage customer & operational issues
- Measure all front line activities
For OEMs & Suppliers
- Push offers, specials & promotions
- Publish news, updates & bulletins
- Provide repair methods, documents & resources
- Support their OEM field teams and dealer engagement
- Create consistency in dealer visits & reporting
- See sales at dealer and customer levels
- Achieve transparency across all channel interactions
The Result
This product is being used by circa 50+ dealers across ASPAC with their 5700 customers. The CRM provided the client an effective way to access key customer information, enabling much better productivity for its representatives and much better customer service.
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