In today's fast-paced business environment, companies are facing a growing need for integrating various systems to streamline their processes and maximise efficiency. One such industry is the automotive industry where dealers need to manage a large amount of customer and sales data coming from multiple dealership management systems (DMS) such as ERA, CDK, Pentana, etc. To address this challenge, Client has implemented Zediant Middleware, an integration solution that has proven to be highly effective in synchronizing customer and sales data across multiple DMS.
Industry: Automobile
Key Service: Connecting multiple DMS with CRM and syncing customer data and sales data, so that sales reps can make decisions from CRM for their customers without relying on multiple systems.
Customised CRM from a leading automotive parts dealer, faced several challenges in managing customer and sales data coming from various DMS. The data was siloed and not easily accessible, resulting in a lack of visibility and insights into sales performance. This made it difficult for the company to make informed decisions and respond to market trends in a timely manner. Additionally, manual data entry was time-consuming and prone to errors, further complicating the situation.
To overcome these challenges, Client CRM implemented Zediant Middleware, an integration solution that enables real-time data synchronization between multiple DMS. The solution acts as a bridge between the various DMS and enables the flow of data between them. The data is standardized, enriched and validated before being transferred, ensuring that the information is accurate and up-to-date.
Since the implementation of Zediant Middleware, Client CRM has realized several benefits, including:
Improved Data Quality: - The solution ensures that the data is standardized, enriched and validated before being transferred, resulting in improved data quality.
Increased Visibility: - The integration of multiple DMS has provided CRM with a comprehensive view of customer and sales data, enabling the company to make informed decisions and respond to market trends in a timely manner.
Streamlined Processes: - The solution has streamlined processes by automating manual data entry, reducing the risk of errors and saving time.
Cost Savings: - The implementation of Zediant Middleware has reduced the cost of manual data entry and improved the efficiency of processes, resulting in cost savings for multiple vendors using our CRM product.
Middleware is the technological foundation for cloud-native architectures and includes application runtimes, enterprise application integration and cloud services. Organisations turn to middleware as a way to keep application development quick and cost-effective in complex IT environments. Middleware can support application environments that work smoothly and consistently across a highly distributed application architecture and cloud platform.
You can implement middleware to connect your legacy applications to your modern cloud applications to each other. Middleware can unlock modern application patterns, optimise how your data is stored, retrieved and shared, and improve the ways you develop applications.
In conclusion, the implementation of Zediant Middleware has proven to be highly effective for CRM, providing the company with a comprehensive view of customer and sales data and enabling the integration of multiple DMS. The solution has improved data quality, increased visibility, streamlined processes and resulted in cost savings. As a result, Zediant Middleware has become a popular solution among leading automotive parts dealers across ASPAC, UK, and USA.
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