An online poker game website was facing challenges with its existing code framework, as the backend functions were not operating smoothly. Updating site content and improving search engine optimization (SEO) compatibility were also problematic. Additionally, the website's performance was slow and its load time was impacting the user experience.
Industry: Online Gaming
The objective was to upgrade the existing code framework to WordPress to ensure smooth operability of the backend functions, improve SEO compatibility and user experience, and reduce the website's load time.
The following approach was taken to upgrade the online poker game website to WordPress:
Site Migration: - The entire website was migrated from the existing code framework to the WordPress platform. The data, content, and design elements were carefully transferred to the new platform to ensure seamless transition.
User Experience: - A user-friendly design and navigation structure was implemented to improve the overall user experience. Customised themes and plugins were used to enhance the website's functionality and performance.
Search Engine Optimization: - To improve the website's SEO compatibility, proper keyword research, meta tags, and header tags were used. The website's URL structure was also optimised to make it easier for search engines to crawl and index the site.
Performance Optimization: - To reduce the website's load time, various optimization techniques were used, such as compressing images, minifying CSS and JavaScript files, and implementing lazy loading. A content delivery network (CDN) was also implemented to speed up the website's load time.
The implementation of the above approach resulted in significant improvements to the online poker game website. The backend functions were now operating smoothly, and updating site content was much easier. The website's SEO compatibility was also greatly improved, which resulted in higher organic traffic. Additionally, the website's load time was reduced, which improved the overall user experience.
Upgrading the online poker game website to the WordPress platform proved to be a smart decision, as it improved the website's functionality, performance, and user experience. The website's load time was reduced, and its SEO compatibility was greatly improved, resulting in higher organic traffic and a better overall user experience. This case study highlights the importance of regularly reviewing and updating websites to ensure they are functioning optimally and providing the best user experience.
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